What Is Copywriting?

Effective copywriting (also known as business writing) is any writing that sells a product, a service, or even a person. The radio commercial you hear on your way to work is an example of copywriting. The sales letters and advertisements you receive in the mail are examples as well. Even the billboards you see on the highway are examples of copywriting!

What Does “Successful Ad Copy” Mean?

Successful ad copy means just that: copy that converts prospects into buyers. Successful ad copy also means that there are certain things you should expect from your copywriter or business writer. Here’s what you can expect from me:

  • You can count on me to meet your copywriting deadlines.
  • You can have faith in my 10+ years of broadcast and copywriting experience.
  • You don’t have to worry about whether or not I “get” something. I’ll ask many questions until we’re both satisfied.
  • You won’t pay for gimmicks — you’ll pay for clear, persuasive, effective copywriting that sells your product, your service, or yourself.
  • You pay per project, not by the hour. I’ll give you a quote and I’ll stick by that quote.
  • You can receive FREE copywriting tips just by signing up for my monthly electronic newsletter.
  • You’re encouraged to check my references.
  • You can check out my growing copywriting portfolio 24/7.
  • You won’t have to worry about whether or not I’ll follow-up.
  • You’ll be treated with professionalism, courtesy, and respect — always!

Still not sure what copywriting is or if you need a freelance advertising copywriter? No problem. And the truth is you might not need one. That’s why I offer a FREE 30-minute copywriting consultation by phone or in person. No obligation, nothing to lose. Call or email me today to set up an appointment!

E.T. Robbins Productions  ·  Serving Boston, Massachusetts and Beyond  ·  Tel 508.561.4543  ·  robyn@etrobbins.com
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