Welcome to E.T. Robbins Productions — the business home of Robyn Bradley, a Boston freelance copywriter specializing in advertising copy, SEO copywriting, and marketing writing. Whether you need marketing brochures, radio ad copy, website content, email marketing, or some other form of business writing, E.T. Robbins Productions is your one-stop copywriting shop for print, audio, and digital mediums.
My Business Writing Background
My background is in radio broadcasting, which means I write the way people talk. This is the most effective form of copywriting and business writing. Writing fast and well is what I do best, be it for print, online, or the spoken word. E-mail me today and learn more about what I can do for you and your business.
My Copywriting Philosophy
Actually, I call them my commandments. And I keep them in mind whenever I’m working on an assignment.
- Forget features. Focus on BENEFITS.
- Keep it conversational.
- Less IS more. Sentences should NEVER be over 20 words.
- Honor the KISS Rule — Keep It Simple, Stupid.
- Know your audience.
- Pay attention to your headlines.
- Choose clear and concise copy over “cute” copy.
- Know your competition...and what they’re doing.
- Break grammar rules well.
- Proofread, proofread, proofread (have someone else read it too).